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Artist Development Program

A 6 month guided Masterclass, Developed for Artists who want to achieve excellence in Electronic Music Production.

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"I developed this program as something I wish I had access to many years ago, I completed a full time 2 year diploma and I still felt that my music was nowhere near where it needed to be. I embarked on a 9 year journey of personal development, research & learning. I attended seminars & learned from experienced engineers. Through this course, I am sharing my journey as an artist."

- Will Kinsella, Techno Artist & Founder, Elevator Program

"Will taught me early on in my career and helped me lay the foundations to what my sound is today. He is a fountain of knowledge when it comes to music production and has a talent in being able to explain and break things down to even the more novice producer"

- Mark Greene, Techno Artist, Intec Digital

Introduction: The Artist Development Program is designed for artists who want to achieve excellence in electronic music production. Everyone needs guidance at one point or another in their career. Our program utilises an artist-centred approach to developing the industry specific skills required for modern day electronic music producer to be successful.

What is it? Our artist centred development program gives the modern-day electronic music producer the necessary industry skills to stand out from the crowd, to get heard and to be successful.

Background: The Artist Development Program was developed by Berlin based artist and sound egineer Will Kinsella. It is the product of 9 years of working with artists of all levels in Dublin Institute of Technology and the Sound Training Centre. He has performed at Space Ibiza, Privilege, Amnesia, Melkweg Amsterdam, District 8 and his music is regularly supported by the industries leading DJs such as Dave Clarke, Richie Hawtin, Carl Cox, John Digweed and Joseph Capriati.

Why do we do it? We’re passionate about what we do and passionate about sharing the knowledge and experiences that we’ve gained from our own artistic journeys.

How does it work? The Artist Development Program is delivered weekly over 6 months using blended learning techniques, weekly masterclass video content and assignments. The program will help develop you into the artist you want to become. Learn how build your tracks step-by-step by implementing the skills and knowledge you’ve learned from your weekly lectures.

Who it's aimed at: The Artist Development Program is suitable for all levels, anybody who wants to produce music at a world-class standard.
Aims & Outcomes: The Program aims to improve your skills as an artist. This is achieved using our blended learning methods.
Results: We want to help you to realise your creative potential and take your career to the next level.



"The Artist Development Program is the most engaging course I've done in years. There is a mix of reading, video tutorials, assignments, and personal feedback. Every bit of information shared by the trainer is valuable. The course has helped me be more confident in understanding Ableton, pushes me to explore its features and ensures the quality of sound throughout. "

- Olympias, Live Artist, Amsterdam

Course Features:

  • Learn how to create, mix and master your own 4 track EP.
  • Setting SMART Goals
  • Career Planning
  • Weekly studio tasks
  • Weekly Masterclass videos
  • Case Studies on some of the industries most influential artists: Jeff Mills, Chris Liebing, Laurent Garnier, Surgeon
  • Advanced Production techniques
  • Synthesis
  • Drum / Percussion Production
  • Rhythm Programming
  • Advanced Sampling
  • Arrangement & Post Production
  • Introduction to Music Theory
  • How the Industry works: Labels, Publishing & Social Media

Your Instructor


Will Kinsella
Will Kinsella

Will Kinsella is a Berlin based Techno artist who has taught at Dublin Institute of Technology, the esteemed Sound Training Centre and guest lectured at the SAE Institute in Berlin. He was a house Engineer at Temple Lane & Grouse Lodge studios (where Michael Jackson recorded his last work) & has worked with producers such as Matador, Reset Robot and Radio Slave.

He has performed at some of the worlds leading clubs such as Amnesia and Space Ibiza. His releases on labels such as Rekids & Break New Soil have entered the play lists of the worlds Techno elite, including Richie Hawtin, Laurent Garnier, Dave Clarke, Carl Cox and Adam Beyer.

Kinsella began working with artists over 9 years ago and developed a series of Artist Development Programs which lay the foundations of the Elevator Program. Through his time working with artists of all levels and experience, he identified a process for helping artists reach their creative potential and realise their artistic goals.


Class Curriculum


  Week 3: Rhythm Programming & Production
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days after you enroll
  Week 4: Hi Hats Production & Programming
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