Artist Development Program

A 6-month guided masterclass developed for artists who want to achieve excellence in electronic music production.


Who it's for

It's designed for artists who want to get their music to a world class level, where they feel confident playing their tracks at clubs/festivals or sending their music to the industries top DJs and labels.


Learn how to create, mix and master your own 4 track EP. The program will help develop you into the artist you want to become. Learn how to build your tracks step-by-step by implementing the skills and knowledge you’ve learned from your weekly lectures.

What you learn

  • Setting SMART goals & career planning
  • Case studies on industry influential artists: Jeff Mills, Chris Liebing, Laurent Garnier, Surgeon
  • Advanced production techniques
  • FM, granular, additive, drum synthesis
  • Drum / percussion production
  • Rhythm programming
  • Advanced sampling
  • Arrangement & post production
  • Introduction to music theory
  • How the industry works: labels, publishing & social media

Why Artist Development Program?

The Artist Development Program is delivered weekly over 6 months using blended learning techniques, weekly masterclass video content and assignments. It gives the modern-day electronic music producer the necessary production skills to stand out from the crowd, to get heard and to be successful.

Get your music released

Graduates of the program are eligible to submit music for our forthcoming Elevator Program Label. We listen to and provide feedback on all label submissions. Our goal is to nurture a global network of underground electronic music artists and to provide a professional platform for their creativity.

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"The Artist Development Program is a really engaging course. There is a mix of reading, video tutorials and assignments. Every bit of information shared by the trainer is valuable. The course has helped me be more confident in understanding Ableton, to explore its features and to work on sound quality. "

Olympias, (Live Artist)

Your Instructor

Will Kinsella
Will Kinsella

Will Kinsella is a Berlin based Techno artist who has lectured at Dublin Institute of Technology, the Sound Training Centre and at the SAE Institute in Berlin. He first learned his craft on Neve/SSL Consoles as a house Engineer at Temple Lane & Grouse Lodge studios, most famously known as the studio where Michael Jackson recorded his last work.

After Temple Lane he went on to engineer, mix and master for other House and Techno artists, recently working as a Studio Technician and Mixing Engineer for Radio Slave and SRVD (Rekids).

As an artist he has performed at some of the worlds leading clubs such as Amnesia & Space Ibiza. His releases under his Hybrasil alias on Rekids, Octopus Records & Break New Soil have garnered support from Richie Hawtin, Laurent Garnier, Dave Clarke, Carl Cox and Adam Beyer.

Kinsella began working with artists over 10 years ago and developed a series of Artist Development Programs which lay the foundations of the Elevator Program. Through his time working with artists of all levels and experience, he identified a process for helping artists reach their creative potential and realise their artistic goals.

He is now sharing his experience and his journey as an artist through the Elevator Program.

Course Curriculum

  Week 3: Rhythm Programming & Production
Available in days
days after you enrol
  Week 4: Hi Hats Production & Programming
Available in days
days after you enrol

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"So much detail, highly recommend this course for anyone looking to get into producing, great support and really interesting and helpful content throughout."

Duvz, (Soma Records)

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What can I expect from this course?
This course is an intense 6-month Ableton Live master class in advanced electronic music production. Created for music producers who want to push past their limits, be the best artists they can be and take their music production to the next level.

Get started now!

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"I created this program as something I wish I had access to when I started making music in 2006. I studied Sound and Music Technology, I worked as a sound engineer, I shadowed other engineers, I spent hours upon hours experimenting in my studio.

I want to make that process easier for others, through this course I am sharing my journey as an artist and providing an easy to follow roadmap to the creative process, enabling producers to achieve outstanding results in a short period of time."

Will Kinsella - Course Creator / Founder Elevator Program